Unlocking Recurring Revenues in Sports

A strategic growth partner for direct customer value

Your partner in sustainable growth

Atlas is a strategic growth consultancy specialising in recurring revenues and membership-based businesses. Atlas Sports is a new practice that focuses on best practice in fan monetisation in the sports sector.

We focus on what truly drives revenue growth: customer understanding, actionable metrics, and long-term performance.

Sports teams have a relationship with their fans that starts in childhood and can last for as longs as seventy years. That relationship is an emotional bond that deepens over time, but in many organisations cannot be tied to growing customer value.

Our approach centres on modelling and maximising Customer Lifetime Value, ensuring the right metrics lead to meaningful, sustainable growth.

What our clients say:

  • The Guardian

    “Atlas Advisory brought clarity, rigour and momentum to our membership strategy. Their work helped us unlock new growth opportunities and build internal confidence in our ability to scale - fast.”

    Jack Davenport,
    Co-founder, Goalhanger